The growing popularity of Novembers’ last Friday has increased considerably over the four years. The day after America’s Thanksgiving can no longer be ignored in the calendars of discount loving Dutchies. And with a more stable but still growing popularity of Black Friday in America (refer to grey line in chart below) Dutch retailers should be aware of the (destocking) potential and customers need by starting their Christmas shopping. In 2,5 weeks will Black Friday open the winter of 2018. We are excited!
Here at Blue Field we make sure your fans can’t wait for Black Friday & Cyber Monday to begin so they can visit your webshop. Our Black Friday campaigns in 2017 realized an average ROI of 391,65%. Curious for more lead generation strategies prior Black Friday, e-mail and profiling attribution and first position rankings during competitive times?
Also, don’t underestimate the value of your data after campaigning.. ?
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