Chateau d’Ax, an international brand for Italian interior design was facing a challenging summer with high temperatures and upcoming holidays. Blue Field Agency was asked to come op with an innovative approach to increase local store traffic for 25 stores in the Netherlands and Belgium, despite of the seasonal hardships in the marketplace.
With a unique GPS tracking campaign on Social Media utilizing geofence targeting, people interested in interior design were guided directly to the nearest stores, receiving real time Google Maps directions in-app.
By using the newest technology available, we were able to not only generate an unprecedented amount of directions asked to stores, but also visibly increase traffic for stores in the Netherlands and Belgium.
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