In our rapidly changing world of technology, it is crucial that you as a marketer or branding expert keep up with the latest trends. Artificial Intelligence, or AI, is turning our industry on its head. Check out these eight top AI trends for 2024, fresh off the press, that you really need to know about:
AI is becoming an essential skill for job seekers as employers rush to adopt AI. Research firm Forrester expects 60% of workers to use AI to perform their jobs and tasks by 2024.
2024 marks the year when AI video models mature and move from fun experiments to mature products, similar to the advancement of text and image models.
With advances in more compact and efficient AI models, smartphones will soon support advanced AI features, opening up new applications and capabilities previously limited to desktops.
AGI, with the potential to surpass human intelligence, promises incredible power and new capabilities, but also requires a responsible approach.
AI will benefit not only software users but also software developers by 2024, with AI tools helping design, develop and test software solutions.
AI will be crucial for data security management, with systems that can identify threats and respond to security threats to protect both consumer and organizational data.
GenAI is becoming more accessible to broader audiences, debunking the idea that AI is an exclusive domain. Gartner researchers predict that more than 80% of companies will have used generative AI APIs or implemented generative AI applications by 2026.
Generative AI will impact virtually all organizational roles by 2024, with AI bots taking over routine tasks and freeing up people for more strategic work, making creativity and empathy more important.
So, get ready for an exciting future. By deploying these AI trends smartly, you'll boost your marketing strategies and put your brand on the map in ways no one thought possible.