In an industry that is constantly changing, the need for reliable data and sector insight is growing. CLC-VECTA, the trade association for live communications and business events, saw this need and decided to invest in a powerful, data-driven approach. For the realization of the Event Benchmark platform, they knocked on Blue Field Agency's door. Together, we developed an innovative solution that helps the industry grow - based on facts.
From the first moment, it was clear that this was not going to be just another project, but a partnership based on mutual trust, expertise and a shared vision: helping the event industry move forward with data that matters. CLC-VECTA wanted to give its members not only information, but also context, comparative material and above all: action perspective.
That ambition fit seamlessly with our approach. At Blue Field Agency, we believe that benchmarks only become truly valuable when they lead to concrete action. By working closely with the CLC-VECTA team - strategic and operational - we have designed the platform step by step. From content, from user needs and with an eye for the specific characteristics of this sector.
Want to read more about the launch? Check out the article from Pretwerk.
The result is a platform that allows organizations to benchmark their performance against that of their peers. Anonymous, reliable and above all useful. The first module - the Finance Monitor - has already been successfully rolled out. Its insights give participating organizations a grip on their costs, revenue structures and growth expectations.
The second module - the HR Monitor - is in full swing. The data are currently being collected and analyzed. The results, which will be rolled out in a few weeks, will soon offer valuable insight into staff size, age structure, absenteeism and terms of employment, among other things. Themes that are particularly topical within the event industry.
Also read the article on Publique about the investment in knowledge and insight.
For the technical realization of the platform, we used our benchmark application CViews. CViews was not an end in itself, but a tool within a broader process: collecting, comparing and improving management information. The tool makes it possible to quickly visualize insights, process data securely (ISO 27001), and actively support participants.
Thanks precisely to the flexibility of CViews, we were able to deliver customized solutions for CLC-VECTA's specific needs. Whether it was about branding, data structures or user roles - the technology was completely at the service of the collaboration.
Want to know more about CViews? Check out the tool on our CViews page.
We are proud to have been able to develop this benchmark together with CLC-VECTA. Not only because it is technically a strong project, but especially because it shows what is possible when industry knowledge and data expertise reinforce each other.
This cooperation proves that benchmarking is more than just numbers: it is a means to make organizations stronger, more resilient and more future-oriented.