International brand positioning for Burgers
Burgers offers high-quality trailers that combine efficiency and environmental friendliness, taking logistics processes to the next level.
Mission: Help Burgers with a distinctive brand positioning prior to their major international roll-out.
Approach: We start with brand research via (AI-driven) desk research and competitor analysis, supplemented with their own research and an interview. With this valuable input, we organize a strategic workshop to define the brand architecture, value proposition and the 'why, how, what' of Burgers. We also brainstorm the brand payoff. The positioning document resulting from these sessions forms the basis for the new brand positioning.
Result: A clear and distinctive international brand positioning for Burgers, based on solid research and a strong strategic foundation. The new positioning helps Burgers successfully position itself on the international market.
Details of our approach:
- Brand research: competitive analysis, interview, (AI-driven) desk research
- Brand positioning: brand hierarchy, value proposition, 'why, how, what', brand pay-off, core values
This is how we help Citizens claim a strong market position with their new brand positioning.
Wondering how we can strengthen your brand or organization?
Quote: "Blue Field Agency did an excellent job of fulfilling our request to position our brand internationally. They listened carefully to input, worked professionally and delivered a structured positioning document."
- Jeroen Naalden, CEO Burgers Carrosserie B.V.
