Rebranding Ir. Lely Lyceum contributes to 60% more studentregistrations
The Ir. Lely Lyceum is a public secondary school in Amsterdam-Zuidoost. The lyceum is named after the famous engineer and politician Ir. Lely, who is also a former student of the school.
Mission: Ir. Lely Lyceum is looking for an impactful brand identity that honors their name and increases its appeal to new students .
Approach: We develop a powerful and diverse visual style, including marketing materials aligned with their name, to help the school become one of the fastest growing in Amsterdam.
Result: After four years, the maximum capacity of the school building has been reached. An increase of 60%. For schools, an increase in student numbers to this degree is very impactful. This proves that well thought-out branding and communication can lead to a stronger market position.
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