Marketing optimization with AI - Blue Field Agency

Smart AI deployment helps a toy company create high-quality marketing content faster and improve SEO, SEA and social media performance.

Marketing teams are under constant pressure to deliver high-quality content quickly. Blogs, social media posts, ads and email campaigns - it all has to be consistent and targeted. But how do you ensure that this process remains efficient without sacrificing quality?

More and more companies are using AI to optimize their marketing. A good example is a toy company that used AI to speed up content creation and get better results on SEO, SEA and social media.

The challenge: Time-consuming and inconsistent content creation

The company was producing large amounts of marketing content, but the process was slow and inconsistent. This led to delays, varying quality and limited online visibility. In addition, lead generation was challenging, in part because of a lack of insight into customer behavior.

The company was looking for a way to:

• Produce content faster and more consistently
• Get better results with SEO and SEA
• Increase engagement on social media

What we were able to achieve by cleverly applying AI:

• Content production time reduced by 50%.
• SEO performance improves significantly, with a 40% increase in organic traffic.
• SEA results improve with a 30% higher ROI on ad spend.
• Social Media Engagement increases by as much as 35% on average.

Read the full case, including how we achieved these results, in the whitepaper