Creating a sustainable outdoor footwear brand for women using AI
Using AI in creative processes is a reality that can no longer be ignored. Therefore, we are embracing this technology to create an innovative brand.
Mission: To develop a sustainable outdoor footwear brand specifically for women, using AI as a driving force. This journey includes extensive research on competition, target audiences and branding. We develop a conceptual direction, including logo, visual style and image concept and roll out the brand through various channels such as the website, packaging and campaign materials.
Approach:Through intensive interaction with ChatGPT , we quickly gain insight into the market and ideas for further analysis. ChatGPT provides directions and emphasizes the importance of in-depth research such as audience research, surveys and focus groups. AI encourages an iterative research process, accelerates insights and offers new perspectives. However, human input remains crucial to ask the right questions and effectively connect the information obtained.
Result: After synthesizing all research findings, both substantive and visual, we make final choices. We find the unique story that touches the target audience. With a strong visual concept, a conceptually thought-out logo and a coherent design language, we bring the brand to life with a diverse range of creative expressions.
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