Awareness campaign to position Solar as the partner in sustainable installation technology
Solar is the trusted partner in sustainable installation technology, offering a wide product range, customized services, energy-saving solutions and training.
Mission: Solar wants to load their brand as the choice for sustainable installation technology through a phased campaign, from brand awareness to in-depth product information and service and training opportunities.
Approach: We develop a campaign that is rolled out in phases. Starting with brand awareness through radio, print and online, followed by in-depth product and service information. Through A/B testing on copy, image and channels, we continuously optimize the campaign. These tests provide valuable insights into the target groups, which makes the retargeting campaign more effective with better matching messages.
Result: The phased campaign strengthens Solar's brand awareness and helps them stand out as the partner in sustainable installation technology. Continuous optimization and targeted retargeting contribute to higher performance and greater visibility within the target audience.
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