Vermaat Events - BlueFieldAgency

Rebranding from Vermaat Party Service to Vermaat Events: new brand positioning and identity

Vermaat Events is the leading culinary partner in the events industry.

Mission: Vermaat Events (formerly Vermaat Party Service) is poised for an exciting transformation. We help them with a complete rebranding, including new brand positioning, identity and website.

Approach: We start with brand research through surveys and focus groups. With this valuable input, we hold a strategic workshop to determine the brand architecture, value proposition and the "why, how, what" of Vermaat Events. The positioning document resulting from these sessions forms the basis for the new brand identity. Working closely with Vermaat Events and starting from a branded house hierarchy, we develop the brand and photography concept, define the rules and formulate the rationale, among other things. We translate this dynamic style into the tone of voice, a brand guide and the website.

Result: Thanks to the distinctive brand positioning, fresh and dynamic brand identity and powerful website, Vermaat Events is firmly positioned in the market with a clear message and image.

Details of our approach:

1. Brand research: competitive analysis, surveys, focus groups and desk research
2. Brand positioning: strategic workshop, brand hierarchy, value proposition, 'why, how, what', behaviors and positioning advisory document
3. Brand identity: brand concept, logo, typography, colors, photography concept, tone of voice and layout
4. Brand assets: brand guide and website
   
   This is how we help Vermaat Events to powerfully communicate their new identity and claim a strong market position.