Art direction

CLEVR


CLEVR's dynamic world: a continuously evolving digital identity

CLEVR, a pioneer in low-code and no-code software solutions, guides companies to digital excellence.

Mission: to help CLEVR reposition themselves after a merger. Defining their positioning, creating a new visual identity and developing their website.

Approach: Efficiency and smart collaboration are crucial to create a future-proof identity in a short period of time. Our designers, strategists and developers join forces with CLEVR.

Result: In the spirit of uniqueness , we create a dynamic logo via an algorithm, capable of generatinga unique logofor each client, each team member, each day and for each solution . The design system, shaped by this unique concept, uses algorithmically generated patterns and a contrasting color palette for a versatile yet cohesive look.

 

In article collage_CLEVR

 

Quote: "There are not many agencies that truly ' get under the skin ' of a proposition. Celebrating individuality within the collective is at the heart of CLEVR. Not only within our team but also in using our technology as solutions. The team at Blue Field Agency has exceeded our expectations with a world brand identity and tremendous execution power."- Angelique Schouten, Former CEO CLEVR

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