Team

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  • Brand Research

  • Communication Research

  • Customer Experience Survey

  • Panels and Communities

  • Second Opinion

What does it get you?

  • Get a clear picture of how your brand is performing and how customers and other key players perceive your brand, including compared to the competition.
  • Receive practical tips to more firmly establish your place in the market.

We dive deep into a brand analysis to uncover the essence of your organization and how it resonates with your target audiences. Using these insights, we show you the steps you can take to claim your ideal market position.

Our brand positioning research consists of two parts: an inside perspective from your team and an outside perspective from your target audience. The inside perspective provides insight into your organization's identity, while the outside perspective gauges your image, brand awareness, satisfaction and visibility with your target audience, in addition to how you score against competitors. Staying on top of these factors will help you keep track of your brand's growth.

What does it get you?

  • Discover how effective your communication really is and whether it strikes the right chord with your target audience.
  • Get advice on what you can improve in terms of content and tone to get your message across more powerfully.

We dive into your communication plans and materials to find out how they land with your target audience. This is how we determine whether your message is clear, comes across well and really contributes to what you want to achieve.

Together we determine the purpose of your communication and what stage it is in. With that knowledge, we choose a pre- or post-test and advise on the best approach: qualitative or quantitative. And if it suits, even with co-creation. In this way, we ensure that your communication not only arrives, but also connects and convinces.

What does it get you?

  • Understand exactly what your customers expect from your service or product and how well you meet those expectations.
  • Get clear guidelines for improving your customers' experience.

Customer experience is at the heart of everything we do. We dive into your customers' world to understand their expectations and experiences with your offering in detail. This includes both mapping the customer journey and measuring customer satisfaction. We work closely with you to discover the heart of your issue.

Going for a customer journey analysis, we identify all touch points with your organization and evaluate the customer experience at each of those points. In doing so, we bring the entire customer journey into focus, paying special attention to the crucial moments of interaction.

This research also helps to see if there are different customer segments (even in the form of personas if desired) and reveals their specific needs and obstacles. By clarifying customer satisfaction with your services or products, we give you specific advice to refine your offerings and increase customer satisfaction.

What does it get you?

  • Get quick and easy answers to all your pressing questions about your target group.
  • Get into direct dialogue with your target group and work together on new ideas.

A panel gives you direct access to your target group: fast and cost-effective. Whether it's simple questions or complex dilemmas, you'll find your answers with a panel.

Through a community you can collaborate interactively and intensively with your target group. For example, to develop a new offer or collect insights about the use of your products or services.

We are not tied to specific software and choose the best tools for your situation, from a wide range of panel and community tools, fitting your budget and possibilities. Our tools are user-friendly, so you can get started yourself. And if you prefer to outsource everything, we are ready to fully support you. We offer flexible solutions that move with your needs: from completely independent to full support from us. This balance can always be adjusted depending on your capacity or changing needs.

What does it get you?

  • Make sure your research is perfectly aligned with your goals.
  • Discover valuable insights about your target audience.
  • Increase the involvement of specific target groups, such as young people, with the right communication approach and research approach.

Doubting whether your survey really matches your research goals? Are you asking the right questions for qualitative answers? Are you reaching the right target audience and is your survey representative? Or perhaps there are internal questions about the reliability of your survey and results. With a Second Opinion, we take the quality of your research or panel to the next level.

In a short consultation we discuss your need for a Second Opinion. This can vary from a content check or improvement of your survey to reviewing the conclusions from your survey. Whether you want one-time support or a flexible approach, we adapt to your needs. If you are conducting your own research and want to know how you can increase the response rate or expand your panel, we offer concrete tips to bring your research or panel to a higher level with a short audit.