Team

Insights

  • Brand experience & positioning

  • Communication

  • Customer Experience

  • Panels en Communities

  • Second Opinion

What does it bring you?

  • Gain a crystal-clear picture of how your brand is performing and how customers and other key players perceive you, also compared to competitors.
  • Receive practical tips to strengthen your position in the market.
We delve deep into a brand analysis to uncover the essence of your organization and see how it resonates with your target audiences. Based on these insights, we show you which steps you can take to claim your ideal market position.

Our positioning research consists of two parts: an internal perspective from your team and an external perspective from your target audience. The internal perspective provides insight into your organization's identity, while the external perspective gauges your image, brand awareness, satisfaction, and visibility among your target audience, as well as how you fare compared to competitors. By tracking these factors, you can meticulously monitor the growth of your brand.

What does it bring you?

  • Discover how effective your communication really is and whether it resonates with your target audience.
  • Receive specific advice on what you can improve in terms of content and tone to convey your message more powerfully.

We delve into your communication plans and materials to check how they resonate with your target audience. This helps us determine if your message is clear, well-received, and truly contributes to what you want to achieve.

Together, we determine the goal of your communication and in which phase it is. With that knowledge, we choose a pre- or post-test and advise on the best approach: qualitative or quantitative, and if appropriate, even with co-creation. This ensures that your communication not only arrives but also connects and convinces.

What does it bring you?

  • Understand exactly what your customers expect from your service or product and how well you meet those expectations.
  • Receive clear guidelines to improve your customers' experience.
Customer experience is at the heart of everything we do. We dive into the world of your customers to understand their expectations and experiences with your offering in detail. This includes mapping out the customer journey as well as measuring customer satisfaction.

We work closely with you to uncover the core of your issue. If we opt for an analysis of the customer journey, we identify all touchpoints with your organization and evaluate the customer experience at each of those points. We visualize the entire customer journey, with special attention to the crucial moments of interaction.

This research also helps to see if there are different customer segments, perhaps even in the form of personas, and reveals their specific needs and obstacles. By clarifying customer satisfaction with your services or products, we can provide you with specific advice to refine your offering and increase customer satisfaction.

What does it bring you?

  • Quickly and easily get answers to all your burning questions about your target audience.
  • Engage directly in dialogue with your target audience and collaborate on new ideas.
With a panel, you gain direct access to your target audience: fast, easy, and cost-effective. Whether it's simple questions or complex dilemmas, you'll find your answers here. Through a community, you can interactively and intensively collaborate with your target audience, for example, to develop a new offering or gather insights about the use of your products or services.

We're not tied to specific software and choose the best panel and community tools for your situation from a wide range, considering your budget and capabilities. Our tools are user-friendly, allowing you to conduct research yourself. But if you prefer to hand everything over, we're ready to provide full support. We offer flexible solutions that adapt to your needs: from completely independent to full support from us. This balance can always be adjusted depending on your capacity or changing needs.

What does it bring you?

  • Ensure that your research perfectly aligns with your objectives.
  • Discover guaranteed valuable insights about your target audience.
  • Actively increase the engagement of specific demographics, such as youth, with the right communication approach.
We elevate the quality of your research or panel to a higher level with a Second Opinion. Are you unsure if your survey truly matches your research goals? Are you asking the right questions to obtain qualitative answers? Are you reaching the right target audience, and is your research representative? Perhaps there are internal questions about the reliability of your research and its results.

In a brief consultation, we discuss your need for a Second Opinion. This can range from a substantive check or improvement of your survey to reviewing the conclusions of your research. Whether you require one-time support or opt for a flexible punch card, we tailor our services to your needs. If you conduct your own research and want to know how to increase response rates or expand your panel, we offer concrete tips through a brief audit to elevate your research or panel to a higher level.